When creating a sales campaign, brands must not forget to monitor its progress and effectiveness. This way you can check whether the funds have been well allocated and whether the implemented solutions actually work. It is worth taking care of analytical tools that, among other things, measure traffic on the website, showing where the customer came to the website and what his entire purchase path looked like. 100shoppers has created the Where-To-Buy widget which combines analytical functions with sales support. Thanks to this solution, the brand can guide a potential customer more efficiently from the moment of noticing the advertisement to the completion of the transaction.
The implementation of the widget benefits not only the brand that implements the sales campaign. From the customer's point of view, this is a great convenience because he does not have to look for a store in the search engine, but gets available retail outlets immediately and is swiftly redirected to them. Retailers also benefit because they gain an additional source of shoppers.